In 2013, Gediflora marked an important milestone in its history with the leadership takeover by Elien Pieters, who represents the 3rd generation of the family business. Elien, daughter of Dirk and Christine, brought a fresh vision and energy to the company and focused on strengthening Gediflora's position as a global leader in the chrysanthemum industry.
Under her leadership, Gediflora put a strong focus on innovation and further expanded its global reach. The combination of family values and modern strategies ensured a successful continuation of the family tradition.
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