In 2013, Gediflora marked an important milestone in its history with the leadership takeover by Elien Pieters, who represents the 3rd generation of the family business. Elien, daughter of Dirk and Christine, brought a fresh vision and energy to the company and focused on strengthening Gediflora's position as a global leader in the chrysanthemum industry.
Under her leadership, Gediflora put a strong focus on innovation and further expanded its global reach. The combination of family values and modern strategies ensured a successful continuation of the family tradition.
Want to know more “about us”?
Others were also interested in
Gediflora's mission is to provide growers with a highly consistent, high-quality, innovative, 100% “easy to grow” plant assortment, thanks to its R&D.
When can you buy a chrysanthemum?
A chrysanthemum is a typical fall plant and is therefore available in stores for a limited time of the year.
The end of the year is in sight. Therefore, we would like to take a look back at some memorable moments of this festive year 2022.