Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums. The wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums’.

Unique for the sector: Elien Pieters from Gediflora is nominated as ‘female entrepreneur of the year’


The WOMED Award is a prize for the ‘entrepreneur of the year’ that is awarded annually by markant vzw and UNIZO. Elien Pieters, manager of Gediflora, a B-to-B world player in the field of breeding and propagation of chrysanthemums, is one of the 3 finalists this year who has a chance to win this prestigious award. With the company motto: ‘Dream, Think, Dare, Do and Do better’ Elien is driven to make growers all over the world successful. The wide range of unique varieties and families is known under the brand name Belgian Mums.

Elien took over the family business from her father in 2013 and has continued the company with the same passion ever since. International growth continued under her leadership. Every year, Gediflora supplies eighty million cuttings to plant growers in more than forty countries. Worldwide, almost half of all pot chrysanthemums come from Gediflora.

It is the first time that someone from the green sector is nominated as female entrepreneur of the year. This nomination is the ideal opportunity to show the outside world how dynamic and innovative the green sector is.

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