Gediflora

Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums. The wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums’.

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Behind the scenes: working as efficiently as possible on a very large scale

27th March 2019
 

Always on the look-out for operating as efficiently as possible on a very large scale

 

After breeding and propagation, the Belgian ball-shaped chrysanthemums are shipped back from Kenia and Brazil to Oostnieuwkerke (Belgium).  There is no sign of colour or smell at this stage, because the cuttings are barely three centimetres tall and  each one of them is green. Michiel Declerck and Astrid Martens take charge of them.

 

Michiel Declerck – production planning and purchase – has difficulty in describing his tasks precisely. “My tasks are wide-ranging. If I take my eye of the ball so to speak, it has an impact on just about everybody. In a way, I am the hub of the whole process. In July and August, I start making a forecast for the following year, based on the current demand. Who’s asking for what, in what quantity, at what particular period and how will this be reflected in the following season? Based on the original demand, I try to predict as accurately as possible what we will need to produce during the following season. I then continually look for solutions to solve the discrepancies between my forecast and the actual results. (laughs) With the unrooted cuttings we try to work as efficiently as possible, starting with the supplier. Combined deliveries, correctly labelled, according to variety and quantity arrive and leave for the customer as fast as possible. In between, a manual control takes place and of course it is important to utilize the air cargo space as efficiently as possible. The cuttings that are rooted here are of a different matter. After arrival they are placed in the cold store. This already involves a great deal of detail in order to ensure optimal efficiency further on, because we try to keep the cuttings in such a way that they can be prepared easily and rapidly at a later phase. Our scanning system is essential in this respect”.

 

As the greenhouse manager, Astrid Martens is responsible for the executive side of the greenhouse. “In the cutting season I take care of a very diverse team of interim workers, divide them into balanced groups of five people and together we manage the entire planting process. This starts every morning with a quality check of the day before. Is what we planted OK? Was it done correctly? It’s important that this does not take up much time, because every tray must of course be of the same quality at the same time. In trays with 125 plugs the cuttings get time to take root. The trio mix is a different matter, because there we put three cuttings in one plug: three colours and sometimes cuttings of different families… It’s crucial that in the end everything is done correctly and you should keep in mind that all the cuttings stay the same green colour for us in this whole process. I have developed my own system for this, for which I also pick the right people. Preferably, they have to be calm, concentrated, be attentive and moreover remain so.”

Click here to read the full article:MAGAZINE GEDIFLORA

 

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