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Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums.
Our wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums‘.
‘Mum’, the abbreviation of ‘chrysanthemum’, is an international name, which is recognised for the rich flowering, typically Belgian pot chrysanthemum. Furthermore ‘mum’ also refers to the Belgian parent company with headquarters in Oostnieuwkerke, the central hub of the business and its main distribution point for Europe.


The Gediflora range of products is marketed under the trade name Belgian Mums. Some of the specific features of Belgian Mums are: unique genetics, uniform flowering, nice round shape, exceptional plant quality , plant flexibility and highly resistant to disease.

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Three generations of love for chrysanthemums. In 1952, Georges Pieters started breeding and propagating pot chrysanthemums. Today, granddaughter Elien Pieters leads the family business with great dedication.

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Company Movie

Discover who we are, how we work and much more! Check out our company movie.

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Mission statement

Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent  focus and maximum flexibility

  • for their clients: by offering them a product of high quality in a unique and extensive range, linked to a far-reaching service and mutual trust.
  • for their employees: by involving them as much as possible and by creating a working environment which encourages  initiative and creativity.
  • for the environment and society: by seeking continuously to achieve sustainable production.


Visit us at IPM

From Tuesday January 23rd till Friday January 26th, Gediflora will be present at IPM Essen (Germany). IPM Essen is a global gathering place for the green industry. New products will be presented, trends will be introduced and future topics will be discussed with professional expertise.

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