Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums.
We deliver cuttings from Brazil and Africa to cultivators worldwide. Our wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums‘.
‘Mum’, the abbreviation of ‘chrysanthemum’ is an international name, which is recognised for the rich flowering, typically Belgian pot chrysanthemum. Furthermore, ‘mum’ also refers to the Belgian parent company with headquarters in Oostnieuwkerke; the central hub of the business and its main distribution point.
The Gediflora range of products is marketed under the trade name Belgian Mums. Some of the specific features of Belgian Mums are: unique genetics, uniform flowering, nice round shape, exceptional plant quality , plant flexibility and highly resistant to disease.
Gediflora supplies both rooted and unrooted chrysanthemum cuttings to growers all over the world. For the propagation of varieties Gediflora works together with partner companies in Brazil and Africa. These companies are specialised in breeding mother plants and picking the cuttings.
The name Mum is an abbreviation of the English word ‘chrysanthemum’ and the addition of ‘Belgian’ refers to the Belgian roots of the parent company Gediflora. The Belgian MUMS brand is a golden combination of unique genetics, rigorous selection and daring creativity.
Three generations of love for chrysanthemums. In 1952, Georges Pieters started breeding and propagating pot chrysanthemums. Today, granddaughter Elien Pieters leads the family business with great dedication.
Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent focus and maximum flexibility for clients, employees, environement and society.
Discover who we are, how we work and much more! Check out our company movie.
Due to our passion for chrysanthemums we have developed a full bodied beer based on extracts from chrysanthemum petals: we are very proud to present you our Mum beer!
Gediflora offers a total package of golden genetics, quality and service. The Gediflora-team goes to extremes to find the most suitable varieties for the cultivation of our growers. After sales, service, flexibility, punctual deliveries and 100% order fulfillment are aimed at making the growers succesful. The team walks with great enthusiasm “the extra mile” for satisfied customers all over the world. Meet product planner (Michiel Declerck), transportplanner (Davy Debruyne), accountant (Wout Buyse), marketing manager (Celine Devos) and commercial office staff (Valerie De Clercq). Read the article here: Meet the office