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Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums.
We deliver cuttings from Brazil and Africa to cultivators worldwide. Our wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums‘.
‘Mum’, the abbreviation of ‘chrysanthemum’ is an international name, which is recognised for the rich flowering, typically Belgian pot chrysanthemum. Furthermore, ‘mum’ also refers to the Belgian parent company with headquarters in Oostnieuwkerke; the central hub of the business and its main distribution point.


The Gediflora range of products is marketed under the trade name Belgian Mums. Some of the specific features of Belgian Mums are: unique genetics, uniform flowering, nice round shape, exceptional plant quality , plant flexibility and highly resistant to disease.

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Cuttings & Motherplants

Gediflora supplies both rooted and unrooted chrysanthemum cuttings to growers all over the world. For the propagation of varieties Gediflora works together with partner companies in Brazil and Africa. These companies are specialised in breeding mother plants and picking the cuttings.

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Belgian mums

The name Mum is an abbreviation of the English word ‘chrysanthemum’ and the addition of ‘Belgian’ refers to the Belgian roots of the parent company Gediflora. The Belgian MUMS brand is a golden combination of unique genetics, rigorous selection and daring creativity.

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Three generations of love for chrysanthemums. In 1952, Georges Pieters started breeding and propagating pot chrysanthemums. Today, granddaughter Elien Pieters leads the family business with great dedication.

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Mission statement

Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent  focus and maximum flexibility for clients, employees, environement and society.

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Company Movie

Discover who we are, how we work and much more! Check out our company movie.

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Mum beer

Due to our passion for chrysanthemums we have developed a full bodied beer based on extracts from chrysanthemum petals: we are very proud to present you our Mum beer!

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First grower’s day

On August 30th, Gediflora set off with about 40 growers to the heart of the floricultural sector. First the group visited SV.CO in De Lier where the growers received a tour and a presentation. Then the group got a tour at the brand new Green Trade Center of Waterdrinker in Aalsmeer. The day ended with an inspiring presentation by Wouter de Vries. Gediflora believes that seeing the good example makes you think about what you do yourself and especially what you can do better. That is why Gediflora, together with Carl Sales Support, organized an informative trip to the Netherlands…

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