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Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums.
We deliver cuttings from Brazil and Africa to cultivators worldwide. Our wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums‘.
‘Mum’, the abbreviation of ‘chrysanthemum’ is an international name, which is recognised for the rich flowering, typically Belgian pot chrysanthemum. Furthermore, ‘mum’ also refers to the Belgian parent company with headquarters in Oostnieuwkerke; the central hub of the business and its main distribution point.


The Gediflora range of products is marketed under the trade name Belgian Mums. Some of the specific features of Belgian Mums are: unique genetics, uniform flowering, nice round shape, exceptional plant quality , plant flexibility and highly resistant to disease.

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Cuttings & Motherplants

Gediflora supplies both rooted and unrooted chrysanthemum cuttings to growers all over the world. For the propagation of varieties Gediflora works together with partner companies in Brazil and Africa. These companies are specialised in breeding mother plants and picking the cuttings.

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Belgian mums

The name Mum is an abbreviation of the English word ‘chrysanthemum’ and the addition of ‘Belgian’ refers to the Belgian roots of the parent company Gediflora. The Belgian MUMS brand is a golden combination of unique genetics, rigorous selection and daring creativity.

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Three generations of love for chrysanthemums. In 1952, Georges Pieters started breeding and propagating pot chrysanthemums. Today, granddaughter Elien Pieters leads the family business with great dedication.

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Mission statement

Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent  focus and maximum flexibility for clients, employees, environement and society.

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Company Movie

Discover who we are, how we work and much more! Check out our company movie.

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Mum beer

Due to our passion for chrysanthemums we have developed a full bodied beer based on extracts from chrysanthemum petals: we are very proud to present you our Mum beer!

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Visit Athena (Brazil)

Last week, our Belgian colleagues visited Athena in Brazil. The Belgian team did a general quality check. They observed whether the mother plants have been planted on schedule for the production of the cuttings of 2018. They also checked whether there are too few/sufficient/too many mother plants. In addition, they inspected whether the mother plants are maintained properly and if the infrastructure is in order to grow well. Michiel (planning & procurement) and Lore (production & quality) were informed about Athena’s procedure to carry out a quality check on the picking of the cuttings. Athena checks whether the number of…

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