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Gediflora is a global player when it comes to the breeding and propagation of ball-shaped chrysanthemums.
We deliver cuttings from Brazil and Africa to cultivators worldwide. Our wide range of exclusive breeds and families is known under the brand name ‘Belgian Mums‘.
‘Mum’, the abbreviation of ‘chrysanthemum’ is an international name, which is recognised for the rich flowering, typically Belgian pot chrysanthemum. Furthermore, ‘mum’ also refers to the Belgian parent company with headquarters in Oostnieuwkerke; the central hub of the business and its main distribution point.


The Gediflora range of products is marketed under the trade name Belgian Mums. Some of the specific features of Belgian Mums are: unique genetics uniform flowering nice round shape exceptional plant quality plant flexibility highly resistant to disease Beside their unique features Belgian Mums® also offer the growers guaranteed quality...

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Although all mother plants are cultivated in Brazil or Africa nowadays, Gediflora also continues to invest in Belgium. Belgium is and will remain the most important distribution and rooting centre for outgoing materials. Special attention is being paid to the optimisation of rooting space and rooting techniques. In general, Gediflora...

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For the propagation of varieties Gediflora works together with partner companies in Brazil and Africa. These companies are specialised in breeding mother plants and picking the cuttings. Nowadays all our chrysanthemum cuttings are imported from Brazil and Africa, where they are continuously being produced from mid January until mid July....

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Mum beer

Due to our passion for chrysanthemums we have developed a full bodied beer based on extracts from chrysanthemum petals: we are very proud to present you our… BELGIAN MUM N°1 Belgian Mum N°1 beer which results from using natural ingredients and raw materials such as pure water, hops, beer yeast,...

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In 1952 vegetable grower Georges Pieters decided to divert his activities to the growing and propagating of pot chrysanthemums. Love, devotion and enthusiasm took his business rapidly to an enviable high standard. In 1982 Georges decided to step aside and leave the management and administration of the business to his...

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Company Movie

Discover who we are, how we work and much more! Check out our latest company movie.

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Mission statement

Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent  focus and maximum flexibility

  • for their clients: by offering them a product of high quality in a unique and extensive range, linked to a far-reaching service and mutual trust.
  • for their employees: by involving them as much as possible and by creating a working environment which encourages  initiative and creativity.
  • for the environment and society: by seeking continuously to achieve sustainable production.

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